Page 191 - CW E-Magazine (10-12-2024)

In-Cosmetics Asia 2024

MARKET TRENDS

‘Skin longevity and slow ageing among top skincare

trends in Asia Pacifi c’

Ms. Tanya Rajani, Principal Ana-
lyst, Beauty & Personal Care, Mintel,
highlighted key trends in Asia Pacifi c
skincare sector, focusing on consumer
preferences for effi cacy, ingredient
transparency, and personalised solutions.

The consumer today is extremely
cost conscious and hence look for
improved value, she said, quoting
latest Mintel survey results fi nding
80% of Indian adults happy to pay
more for products of a higher qua-
lity. Consumers are looking for value
in different ways including pro-
ducts with proven effi cacy, as 67% of
Italian adults are said to look for
scientifi c evidence for beauty claims.
Consumers are also becoming more
proactive, with signifi cant number promotes embracing healthy and natu- on the mind-body connection and
of Brazilians taking a preventative ral beauty without viewing the ageing emotional well-being. “Brands are
approach to skin care. process negatively. “Slow ageing skin- exploring ingredients that can help
care specifi cally targets the delay of with stress, anxiety, and sleep, such
Consumers are moving away from skin ageing,” she said. as adaptogens and melatonin. Nutri-
one-size-fi ts-all skincare solutions genomics and dietary supplements are
towards targeted solutions, with tech- She pointed out the clear trend to- becoming important for skincare, with
nology playing a crucial role. The wards growth in the dermocosmetics brands looking at how genes interact
concept of skin longevity is also gain- market. “Dermocosmetics has been with nutrients to improve skin health,”
ing traction, with consumers focusing able to bridge the gap between derma- she informed.
on maintaining healthy skin at diffe- tology and cosmetics and positioned
rent life stages. itself as being transparent, authenti- In the next fi ve years, skincare
cated, effi cacious and backed by doc- will evolve with more innovation in
“Skin longevity is a rising trend, tors. Just in India, from 2020 to 2024, ingredients, claims, and formats, said
driven by a growing aging population launches with dermatology-tested Ms. Rajani. “Brands will need to focus on
and preventive consumer behaviour. claims have gone up by 12 percentage transparency and honesty to differentiate
Retinol remains a popular anti-aging points,” she said. themselves, simplifying ingredients and
ingredient, with 21% of UK skincare explaining their functions.
users looking for it in products, despite The conversation also covered the
concerns about safety and irritation,” impact of mental health on skincare, Quality ingredients and effective
she said adding that adenosine triphos- and the importance of quality ingre- delivery systems will become crucial
phate (ATP) is seen to appeal to cautious dients & transparency in future skin- for prestige skincare brands to stand
facial skincare users. care products. out. Product testing will need to be
more inclusive, considering the unique
Later, Ms. Rajani presented ‘slow Ms. Rajani said the wellness trend needs of different skin types and
ageing’ as a beauty philosophy that is merging with skincare, with a focus pigmentation,” she concluded.

Chemical Weekly December 10, 2024 191

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