Page 187 - CW E-Magazine (10-12-2024)

In-Cosmetics Asia 2024

underlines the technical expertise we to grow in the Asia-Pacific personal
have within the company. care market, Mr. Duchene noted that
while it has already established a very
The ‘hybrid beauty’ positioning good platform in countries like Indo-
this year is a mix of innovation, sus- nesia, Malaysia and Thailand, Vietnam
tainability and naturalness of pro- has emerged as market with lot of new
ducts,” informed Mr. Marc Duchene, product launches and strong growth
CEO Asia Pacific at Barentz. potential. “This is a market we are
very keen to develop,” he added.
Scientifically proven and environ-
mentally conscious, these formula- Speaking about the Indian mar-
tions spanned applications from body ket, he said, “We have been investing
care to sun care and beyond. a lot in India to enhance our market
coverage and the latest acquisition of
Mr. Duchene pointed out that even Mr. Marc Duchene Anshul Life Sciences is a signal of
as price point and affordability remain UV protection. It also offers deep Barentz’s commitment to the country.
important, innovation work in the in- hydration, enhances skin elasticity, A lot of our suppliers also see India as
dustry is focusing a lot on new genera- and provides antibacterial, antioxidant, a very important growth leverage for
tion of formulations with sustainabi- and anti-inflammatory properties to the coming years, and we want to be
lity and naturalness being focus areas. promote overall skin health. seen as an important partner for them
in the country.”
“This is more expensive than the Positioning and growth strategy
chemistry that is historically used Later, speaking about Barentz’s Mr. Duchene said the company is
in formulations, but there is a lot of strategy to differentiate itself in the also keen on investing in bigger teams
interest and discussions between our distribution industry, Mr. Duchene to further develop business in markets
principals, their customers and us, to said, “It is very important for us to be like Oceania, Korea and China. “So,
see how we can position products with seen as a key partner in the life-scien- we are on our path to growth in Asia
the ‘sustainable’ tag in the market,” ces segments with expertise in per- Pacific and it is very exciting times
he said. sonal care, pharmaceuticals and now,” he stressed.
human nutrition. We have been building
Among the highlights at the our teams to embrace this positioning. “For us, there are two key pillars of
Barentz booth were the ‘Tinted Technical expertise in speciality ingre- growth – organic growth together with
SootheOn Sunstick’, a lightweight, dients is key to us as our suppliers are our suppliers to develop new business
matte-finish product that’s mess-free assured that we have the knowledge to with customers, and inorganic growth.
and travel-friendly. “This smooth- understand technicalities of a product To be able to grow strong organically,
gliding sun stick enhances SPF wash- to be able to sell it in the market, while you need strong platforms in each
off resistance and delivers long-lasting at the same time, being able to sup- country. We look at future acquisitions
protection. Drawing inspiration from port our customers in developing new to expand this market coverage for our
traditional medicine, this formulation products, concepts and ideas.” customers,” said Mr. Duchene.
is highly sustainable, providing sooth-
ing, anti-inflammatory benefits, ideal Barentz has significantly expanded “When we assess potential acquisi-
for calming skin irritations,” the com- its presence in the personal care mar- tions, we look at companies that have
pany informed. ket across the Asia-Pacific region in the right understanding of their local
recent years. This growth has been market, market reach and the mindset
Barentz has also developed the fuelled by targeted investments and in terms of business development.
‘Revitalizing Hydralift Foundation’, key strategic partnerships. Since 2020,
which offers a flawless finish while Barentz has completed four acquisi- The fit of cultural mindset with
nourishing and hydrating the skin. tions in the region, further cementing Barentz is very important. We also
Designed for today’s busy lifestyles, its local presence. try to assess market knowledge of the
this foundation delivers a silky, light- targeted companies, and their technical
weight feel along with broad-spectrum Quizzed on the company’s strategy capabilities,” he added.

Chemical Weekly December 10, 2024 187

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