Page 186 - CW E-Magazine (10-12-2024)

In-Cosmetics Asia 2024

Eurofragance presents multisensorial experience

bridging music and fragrances

The theme of Spanish fragrance house,
Eurofragance, this year in Bangkok was
‘Scentphony’, a collaboration between its
perfumers and a music composer, combin-
ing trends, fragrances and music.

‘Scentphony’ was fuelled by the
company’s prospective marketing tool
TrendScenteur, which helped identify the
primary lifestyle trends in the region that
led to the creation by its team of perfumers
in Singapore, of New Worlds, Dopamine
Rush and Self-Care collections. These in-
cluded a variety of personal care products,
such as shampoos, shower gels, lotions,
pillow mists, candles and perfumes,
designed to provide a memorable olfactive specific Southeast Asian market trend and the opportunity to explore each fragrance
experience. Each collection seeks not only presented fragrances formulated with at while listening to exclusive music com-
to awaken the senses, but also to enhance least one ingredient from the company’s positions created by Alex Aller, a music
personal well-being through fragrances ‘ICON’ programme of sustainable raw composer from Sound Earth Legacy, an
made with sustainable and captive ingre- materials. NGO. The company’s perfumers and
dients such as Euphorion. evaluators took part in this exchange of
Eurofragance unveiled the three new creative development, which culminated
According to Eurofragance, each collections at its booth through a multi- in a symphony of music, ingredients and
collection was designed to respond to a sensory experience where visitors had fragrances, the company informed.

SYNERGY BENEFITS
Barentz puts spotlight on hybrid beauty innovations

The In-cosmetics Asia provided
Barentz International, the Dutch distri
butor of speciality ingredients, a platform
to demonstrate its technical competence
and dedication to sustainable innovation.

A collaboration between six per-
sonal care-focused application labora-
tories located in India, Indonesia,
Malaysia, Thailand, and Singapore,
along with the regional marketing and
business development teams, combined
to create a dynamic collection of 32
unique formulations, all centred on the
theme of ‘hybrid beauty’.

“This portfolio of 32 concepts

186 Chemical Weekly December 10, 2024

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