Page 156 - CW E-Magazine (23-4-2024)

News from Abroad

AIDING CUSTOMISATION
BASF unveils new digital tool for cosmetic formu-

lators to make informed ingredients selection

BASF has introduced a new digital
service called, ‘Ingredients Revealed’,
that enables developers of personal care
products to easily identify ingredients
and formulations with specific criteria
like sustainability information, stan-
dards, and labels.

A growing number of standards and
labels by retailers, regulators, and certi-
fying agencies are influencing consu-
mers’ purchasing decisions for cosmetic
products. At the same time, it becomes
more challenging for product develo- to its intuitive interface, the service ‘Ingredients Revealed’ is the lat-
pers to identify the right ingredients with- offers an engaging customer experience est feature in ‘D’lite’, BASF’s digital
in the formulation process in order to and allows to accelerate the product service platform for the personal care
meet the required criteria, BASF noted. development process, BASF said. industry. A basic version with a limited
“With our new tool, we enable users to number of formulations will be availa-
create or upload their own formulations Offering a three-step-approach, users ble in the free section of the platform.
and see changes happen instantly while can start browsing BASF’s formulation Subscribers to the premium version
customising them. This way, they get database to identify formulations that of ‘D’lite’ will be able to use the new
real-time transparency on different meet consumer demands. Secondly, feature with full access to BASF’s
criteria which significantly simplifies the they can use the tool to manage their database of more than 4,500 formu-
development process for formulations,” formulations and refine their ingre- lations. With ‘D’lite’, BASF supports
said Ms. Aleksandra Pienczykowska, dients collection. Lastly, the service can its customers in the complete product
Manager Digital Customer Channels be used as a digital lab, meaning that development process: from consumer
EMEA at BASF Care Chemicals. users can add or delete individual ingre- and market understanding, concept
dients from the chosen formulations or creation, market strategy develop-
Intuitive interface build a new formulation from scratch. ment, formulation development up to
‘Ingredients Revealed’ is an inte- While doing so, the tool offers real-time the product launch. The offering com-
gral part of BASF’s “Beyond Beauty” transparency as sustainability informa- bines the integration of multiple
campaign, which drives the transition tion like biodegradability and renewable internal data sources, knowledge about
of the personal care industry to greater carbon content results change instantly. the industry and data from leading
transparency, and more sustainable and An input function enables users to even external partners regarding market-
ecologically conscious solutions. Due import their own ingredients. and consumer intelligence.

ADNOC’s Fertiglobe’s acquisition gets EU nod

The European Commission has tion, ADNOC held joint control in The Commission concluded that the
approved, under the EU Merger Regula- Fertiglobe. transaction would not raise competition
tion, the acquisition of sole control of concerns, given the companies’ limi-
Fertiglobe by Abu Dhabi National Oil The transaction relates primarily to ted market positions resulting from the
Company (ADNOC), both of the United the production and distribution of nitro- proposed transaction and the limited
Arab Emirates. Prior to the transac- gen fertilisers. impact on the market structure.

156 Chemical Weekly April 23, 2024

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