Page 176 - CW E-Magazine (1-7-2025)

Special Report

stream and sustainability together in In a context of sustainability, our It’s time to reimagine what beauty
a better way. For example, what if role as designer is not just to make and value look like – starting with the
we went the opposite direction from things look good, but to make the sus- materials themselves.
random speckle patterning and made tainability story a joyful, desirable one.
something really consistent, taking It’s about shifting the narrative so that Material Design Tours at K 2025
into account the parameters of plastic responsible materials aren’t seen as a The Material Design Tours at
manufacturing, to potentially reach a compromise, but as something aspira- K 2025 will take place on 11 and
broader appeal than the current speckles tional and beautiful. 12 October, at 10:30 a.m. each day.
approach, while still using recycled They will last 1½ hours and are free
materials? Just as an example, you Of course, this isn’t something of charge. Participation is limited,
might have fi ne evenly distributed we can achieve alone. It will require and you can register here: Materials
waste particles rather than randomly a collaborative learning curve, where and Design.
positioned speckles. This would be industrial designers, CMF specialists,
an evolutionary adjustment where the material scientists, and plastic & fi nish ABOUT THE AUTHOR
end result almost looks the same, but manufacturers work together more Chris Lefteri is an internation-
the consumer understands the slight closely than ever before. ally recognised authority in the fi eld
diff erence. of materials and their application
Together, we need to forge a new in design. The work of his studio
People want to buy products that aesthetic language – one that makes and his publications have contri-
have a gentler eff ect on the planet – but sustainability visible, honest, and buted signifi cantly to fundamentally
they also care how their products look desirable. changing the way designers and
and feel. There is certainly a novelty the materials industry view mate-
factor in much of this – sustainability That’s exactly the spirit behind the rials. Chris Lefteri Design is based
has got some great stories about tour I will be leading at the K Show. I’ve in London and Seoul and works with
novelty and innovation to tell. Many curated a selection of the most innova- numerous Fortune 100 companies.
consumers are compelled to buy tive and forward-thinking solutions in The studio is considered one of the
because of the sheer novelty of the item. sustainable plastics, materials, and fi ni- world’s leading studios in the fi eld
shes – solutions that are available to all of materials and CMF.
That’s where we, as Color, Material, of us, right now, as a starting point in
Finish (CMF) designers, come in. Its is this exciting new journey. My goal is Chris Lefteri studied industrial
the designer’s role to embody desire in to give designers fresh inspiration, real design under Professor Daniel Weil
a product and to make us fall in love examples, and the tools to start shaping at the renowned Royal College of
with it; that’s why clients pay for a future where design excellence and Art in London.
design. sustainability go hand in hand.

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176 Chemical Weekly July 1, 2025

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