22 November, 2024 16:52:12 IST 
Birla Opus Paints, a subsidiary of Aditya Birla Group’s Grasim Industries, has commencement of commercial production at the company’s fourth manufacturing plant in Chamarajnagar, Mysore.
The new facility, which adds 230 million litres per annum (mlpa) to the company’s capacity, takes the total production capacity of Birla Opus Paints to 866-mlpa, making it the second largest decorative paints player by installed capacity, Birla Opus Paints said in a press release.
The new facility will produce water-based paints, enamel paints, and wood finish paints, featuring zero liquid discharge and fourth-generation manufacturing technology.
This development is part of the company’s ambitious expansion plan, which aims to establish six manufacturing plants with a combined capacity of 1,332-mlpa. The total upfront investment for the project is Rs 10,000 crore out of which it has invested Rs. 8,470-crore. Two additional plants are in development, with the Mahad plant near Pune in trial production and the Kharagpur plant near Kolkata under construction.
Birla Opus Paints, launched in 2024, has already introduced 129 products with over 900 SKUs across various categories. Aditya Birla Group Chairman Kumar Mangalam Birla stated that the business is on track to achieve its revenue target of Rs. 10,000-crore within the first three years of full-scale operations.
He also highlighted that the Chamarajnagar plant would cater specifically to the increasing demand in the southern region, aligning with the company’s growth strategy.
Mr. Himanshu Kapania, Director, Aditya Birla Group, said, “With four out of our six state-of-the-art, fully automated manufacturing plants now operational across Panipat, Ludhiana, Cheyyar and Chamarajnagar, we are well-positioned to meet growing demand by having higher supply capacity. The inauguration of our fourth plant marks a key milestone, reinforcing our commitment to progress”.
In addition to the new plant, Birla Opus Paints also launched PaintCraft Partner, a franchisee-led painting services model designed to supplement the company’s direct painting services. This new initiative will focus on broadening the company’s customer reach and service offerings across regions.
“Our dedication to cutting-edge R&D, ESG initiatives, and smart factory technology is delivering the best quality of decorative paints in the country with host of differentiated product features for the entire ecosystem. The opening of our fourth fully automated factory is a reinforcement to our commitment of building a successful paints business in India,” said Mr. Rakshit Hargave, CEO, Birla Opus Paints.
