13 April, 2026 21:39:23 IST 
Yara India, the Indian subsidiary of Norwegian fertiliser major Yara, has renewed its commitment to sustainable crop nutrition and digital agriculture as it completes 15 years of operations.
As part of its long-term growth vision in the country, Yara is enhancing last-mile product traceability by onboarding a majority of its key channel partners onto the Retailer Ordering System (ROS), a key feature of ‘Yara Connect’, the retailer-facing mobile application designed to strengthen the smallholder farming ecosystem by connecting Yara with its extensive network of retailers and dealers, the company said in a statement.
“Over the past 15 years, we have partnered closely with farmers, governments, and industry stakeholders to drive sustainable, innovation led agricultural growth. India remains a strategic market for Yara, and as we look ahead, our focus is on deepening our commitment to innovation, sustainability, and farmer prosperity,” commented Mr. Sanjiv Kanwar, Managing Director, Yara South Asia.
With the growing demand for biological solutions in agriculture, the company is also scaling its R&D efforts to expand its biologicals portfolio and introduce more advanced, sustainable products for farmers across India.
As part of the commemoration, Yara India hosted an event at the Royal Norwegian Embassy in New Delhi, bringing together government representatives, agricultural experts, policy leaders, industry stakeholders, and farmers. The programme featured leadership addresses, the unveiling of a special ‘Yara@15 Compendium’ and brand film, and a panel discussion on “India’s Agri GDP 2X Journey: Reimagining the Future of Farming.”
Listing its various initiatives over the years, Yara India said it has advanced sustainability through responsible manufacturing and digital advisory tools. It has also strengthened soil health initiatives and collaborations with FPOs, research institutes, and government partners.
Yara said it has significantly strengthened India’s crop nutrition landscape with the 2018 acquisition of the Babrala urea facility, the largest standalone FDI in India’s regulated fertiliser sector, which today enables high-quality production and supports efficient logistics across key agricultural regions.
Yara said it has also led supply-chain innovation through India’s first premium fertiliser rake movement and a first-of-its-kind premium vessel movement, setting new benchmarks for efficiency and quality delivery in the sector.
